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Project: Catalog
My role: developing curriculum, scheduling classes, design, copy writing, photography, print production Working with retail square footage numbers as goals, I refocused the curriculum to emphasize...
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Project: Branding
In evaluating the brand for a brick-and-mortar retailer, I had the unique opportunity to directly influence many facets of the store operation. I assessed the marketplace and developed a brand...
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Project: Website Design
In creating the website design for a brick-and-mortar retailer, I first developed an information architecture, focusing goals and expectations for the site. The design called for an organizational...
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Project: Logo
My role: design and illustration using Adobe Creative Suite’s Photoshop, InDesign and Illustrator programs. I created this logo for a Seattle general contractor for application onto web graphics,...
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Project: Logo
A brand-new brick-and-mortar business catering to beginning sewists aged 25-35 wanted a fresh look with simplicity and youthful appeal. I designed the logo to accommodate social media as well as web...
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Project: Website Design, Print Collateral
To keep within a tight budget the site was designed to begin as a single page, with a structure that would allow expansion as the business grew. Links on the navigation went to pdf files. I chose a...
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Project: Illustration
This energetic assemblage of stock images and personal photography had applications in a variety of web and print materials as well as window display. See more of my work for Sewing Studio NW here:...
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Project: Logo
This trainer and coach needed a logo for her Pilates business, conducted both in private homes and exercise clubs and studios around the metro area. She wanted something unique and customizable, that...
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What content belongs on which platform?
Everyone starting a business hears how important it is to have an online presence, but how do all the different online components — website, blogs, social media — work together? A fair number of my...
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Project: Step-by-Step Illustration
I’ve spent many very happy years working in and around the sewing and quilting industry, and found a true appreciation – you might even say a passion — for excellent instructional graphics. I’ve...
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